/tags/capstone/ Recent content in capstone on Portfolio website of Carol Addassi Hugo -- gohugo.io en Tue, 10 Aug 2021 00:00:00 +0000 /project/2021-08-10-increase-cyclistic-s-bike-share-membership-how-do-annual-members-and-casual-riders-differ/ Tue, 10 Aug 2021 00:00:00 +0000 /project/2021-08-10-increase-cyclistic-s-bike-share-membership-how-do-annual-members-and-casual-riders-differ/ Case Study: How Does Cyclistic Bike-Share Navigate Speedy Success? Goal: Design marketing strategies that convert casual riders to annual members. Why: Cyclistic’s financial analysts have concluded that annual members are much more profitable than casual riders. How: Help our marketing analytics team better understand how annual members and casual riders differ (the scope of this document), why casual riders would buy Cyclistic annual memberships, and how digital media could affect marketing tactics.