/project/ Recent content in Project Portfolio on Portfolio website of Carol Addassi Hugo -- gohugo.io en Mon, 13 Sep 2021 00:00:00 +0000 /project/2021-09-13-workflow-exercise-bigquery-in-kaggle-to-rstudio/ Mon, 13 Sep 2021 00:00:00 +0000 /project/2021-09-13-workflow-exercise-bigquery-in-kaggle-to-rstudio/ Notebook Purpose The motivation for this notebook is to practice a workflow using Kaggle, BigQuery, and RStudio while exploring survey data of vacant storefronts in August 2020 on Broadway in New York City. For this exercise I’ll use Kaggle’s integration into BigQuery with Kaggle kernal language set to Python, and then download the .ipynb notebook file and convert to an R Markdown document in an R project containing my portfolio website using the Hugo Apéro theme with blogdown. /project/2021-08-10-increase-cyclistic-s-bike-share-membership-how-do-annual-members-and-casual-riders-differ/ Tue, 10 Aug 2021 00:00:00 +0000 /project/2021-08-10-increase-cyclistic-s-bike-share-membership-how-do-annual-members-and-casual-riders-differ/ Case Study: How Does Cyclistic Bike-Share Navigate Speedy Success? Goal: Design marketing strategies that convert casual riders to annual members. Why: Cyclistic’s financial analysts have concluded that annual members are much more profitable than casual riders. How: Help our marketing analytics team better understand how annual members and casual riders differ (the scope of this document), why casual riders would buy Cyclistic annual memberships, and how digital media could affect marketing tactics.